About me

Ivona STOICA has a PhD in Marketing – Economics, she is Associate Professor at the “Dimitrie Cantemir” University – Faculty of Marketing and a senior researcher at the Romanian AcademyInstitute of National Economy. She has habilitation in Economics at the Romanian Academy which is the most prestigious institution of higher education in Romania. She has been teaching also at the Bucharest University of Economic Studies. She graduated two (2) masters Online marketing and Business and marketing communication at the Bucharest University of Economic Studies and a postdoctoral programme at the Romanian Academy.

She has been in nine (9) European projects as a project manager and in most of those she was responsible of promotion and PR, development of entrepreneurship and management skills or quantitative analysis of the beneficiary’s satisfaction.

Her main scientific fields of interest are online marketing research, surveys, quantitative analysis, modeling, consumer behavior and neuro-sciences, online marketing and marketing informatics systems.

She has a certificate in ”British Education System Theory and Practice” at the Torbay Innovation Centres Devon in UK and she is a member in four (4) professional and scientific associations and 3 (three) journals in which she is editor, member committee and reviewer.


  1. Online marketing research – guidelines for intiation, Uranus Publishing, 2014
  2. Handbook for designing online surveys, Uranus publishing, 2014
  3. Consumer behavior. Theory and Practice, ProUniversitaria Publishing, 2015

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